Conversation analysis focuses on the way oral communication is organized in everyday exchanges. Describes verbal interaction practices as basic activities that regulate social life. The word, from this point of view, reproduces and explains the social roles played by the members of a given society and the way it is structured.
The term conversation analysis was introduced by H. Sacks and spread by EA Schegloff in 1968. In anthropology and sociology studies of that time, the origin of interest in conversation in the United States is within the limits of anthropology and sociology; hence its connections with ethnography, and, more specifically, with the ethnography of communication, which takes as its object and as a source of study analysis the linguistic activities that characterize a certain community, and relates them to its social context and to the communicative situation.
The central question of this perspective is how the participants cooperatively use the conversation to carry out social actions. We work for this with empirical data and inductively. Conversational interaction is conceived as an institutionalized social practice subject to laws with empirical regularities. This constitutes an autonomous field of research, accessed through scientific observation techniques. The analysis of the conversation is based on the recording of natural interactions in varied situations, which explains that in the relevant works of this current research, a wide space is dedicated to describing the procedures of the constitution of the corpus (recording and especially transcription) . This methodological basis is essential since decidedly inductive,
After analyzing various aspects in many conversations (structural organization of the conversation, taking conversational turns, type of contribution of each participant, overlaps, interruptions, etc.), social factors such as sex, social class, status are studied. , ethnicity, etc., or psychological attitudes to the interlocutor or to the topic of the conversation, such as passivity, aggressiveness, etc., which are constructed and reproduced through the verbal exchange. In this way, the linguist incorporates into his conception of the statement verbal as activity or act, its interactional conception. This has given rise to studies on communicative units not considered so far: interruption analysis, intonation resources to express new ideas, way of delimiting the topics in the conversation, integration of the verbal and the non-verbal, support markers (such as ah, well, etc.), gestures, looks or silences, all of which is reflected in the detailed transcriptions that are made.
After transcription, researchers perform data- driven inductive analysis with the goal of finding recurring patterns of interaction. From the analysis, the researchers identify regularities, rules or models to describe these patterns, improving, modifying or replacing the initial hypotheses. While this type of inductive analysis based on collections of data displays is basic to fundamental work in AC, this method is often supported by statistical analysis in applications of AC to solve problems in medicine and elsewhere.
While conversation analysis provides a method of analyzing conversation, this method is based on an underlying theory of what features of conversation are significant and the meanings these features are likely to imply. Also, there is a body of theory on how to interpret a conversation.
Basic assumptions of Conversion analysis
Conversion analysis is based on three basic assumptions
1-The conversation is structured
The conversation contains invariant patterns – that is, it is structured. Participants are aware of the rules underlying the patterns. As a result, converse analysts refrain from trying to infer the speaker’s motivation from what he said or to attribute their conversation to individual characteristics. Such information is unnecessary because the conversion analyst is focused on the underlying structures that manifest in the conversation.
2-The conversation is contextualized
The action is found in the conversation and the conversation as such needs to be analyzed in terms of its context. This means that we must try to understand what the person is saying in terms of the ongoing conversation and therefore treat the conversation as one that exhibits a certain sequence or pattern.
3-Analysis is data driven
Conversation analysts reject preliminary theoretical frameworks and instead argue that the characteristics of the conversation in each empirical case must be deduced inductively from the data.
Aspects of conversation analysis
The analysis of the conversation covers, among other aspects, the following:
- The study of conversational rules, which are those that regulate, for example, the use of formulas to start or end a conversation, or when it is convenient to speak or remain silent.
- The identification of speaking turns, that is, when and how each of the interlocutors adopts the role of speaker or listener in a conversation.
- The structure of the conversation, that is, how the interlocutors’ interventions are related and how they are broken down into adjacent pairs (for example, question-answer, complaint-apology, or invitation-acceptance / rejection).
- The application of the so-called conversational maxims, that is, implicit rules that govern communicative exchanges, such as the maximum amount (give as much information as required, but no more than is necessary) or the relationship (ensure that said information is relevant, that is, that it conforms to what is requested). These maxims work in turn from the so-called “principle of cooperation”, a term coined by HP Grice (1975), by which the speakers commit to collaborate to facilitate communicative exchanges.
- The study of the functions of the conversation, for example, if it is used to show courtesy or to promote trust between the interlocutors.
The goal of conversation analysis
“CA is the study of conversation in recorded interaction, which occurs naturally. But what is the objective of studying these interactions? Mainly, it is to discover how the participants understand and respond to each other in their turns in the conversation, with a central focus on how action sequences are generated. To put it another way, CA’s goal is to uncover the tacit reasoning procedures and sociolinguistic competencies underlying the production and interpretation of conversation in organized sequences of interaction. “
Application of Conversation analysis
In recent years the process has been computerized thanks to text analytics , but what does a researcher do when applying conversation analysis?
In the first place, the researcher does not focus only on the conversation, if so, he would focus on discourse analysis , when we speak of conversation analysis we include verbal aspects, paralinguistic aspects and non-verbal communication .
To analyze the verbal aspects of a conversation we can use both video and audio recordings , but in both cases it will be necessary to have a transcript of what is said there.
Transcription is essential since it allows us to return to the content as many times as necessary, group the discourse into sequences of interest, such as a specific topic, and apply the three levels of discourse analysis: conscious, preconscious, and unconscious.
When the researcher works on verbal aspects, he focuses on:
- Terminology The words that the participants use to refer to the object of study is rich in information. This is the first level of analysis that discourse analysis programs incorporated. They are the famous word clouds and their distinction between positive, negative or neutral interventions.
- The formulation of the sentence. That is, the way of referring to the object of study. For example, in a study for a law firm, we differentiated between the participants who referred to the center using the proper name of the lawyer handling their case, those who used the expression “my lawyer” or those who referred to the company as “the law firm”. The first two cases show us the personalization of the service and a certain emotional bond, an issue that we did not identify in the third.
The analysis is carried out on the video or audio recording, with the transcription next to it as a means of support.
When analyzing the paralinguistic aspects, the researcher characterizes the actions of the participants. In other words, it answers the question “what does this participant do with his turn to speak?” disagree, add information, complain…?
In addition, the meaning and significance of the contribution of each participant in the conversation depends entirely on the context .in which it has occurred. For example, in a focus group whose object of study was international transport, one of the participants mentioned the number of containers he transported per week, from that intervention, the rest of the participants began to give figures on their own loads of merchandise in a spiral in which they tried to show the rest of the participants who was the one that transported the most cargo. Given this, we can ask ourselves if we are dealing with false information, the researcher’s response is that we are dealing with relevant information, we may not know how many tons are transported per week, but we do know that “transporting a lot” is prestigious for the participants.
Finally, there is the non-verbal conversation, what the participants have told through their gestures .
The analysis of nonverbal communication is based on a series of conventions that allow us to interpret human behavior. For example, we all understand a certain head movement as an affirmation, we can interpret a laugh quite successfully as ironic, and we are also able to interpret a sigh in context.
In research involving individuals from different cultures, we must be careful with the interpretation of these conventions and have the support of researchers who know the cultures involved.
In addition to gestures, in the analysis of non-verbal communication, we also analyze turns of speech. The times that each participant intervenes, the way in which they take their turn to speak (by invitation, as a response, on their own initiative…) and also the way in which it ends. This will allow us to contextualize the interventions, determine power relations as well as the relationships established between the participants.
Conversation analysis assumes that human behavior is reasonable and meaningful, and this is the most effective method for understanding the representation of the world from the perspective of the participants.
Example of Conversation analysis
Whenever a conversation takes place, the interlocutors who participate in it share a series of elements that allow them to understand what the other is saying, as well as share their thoughts with others. Let’s see some examples:
Suppose the following conversation:
– INTERLOCUTOR 1: What are we going to eat today?
– INTERLOCUTOR 2: I warned him not to act like that or it would end badly.
It is clear that this conversation seems strange and meaningless to us, since there is no type of connection between the question of interlocutor 1 and the answers of interlocutor 2. And it is that one of the essential things in a conversation is that if someone makes a asks the interlocutor who receives it has to answer it in some way.
Thus, if we observe the following conversation:
– INTERLOCUTOR 1: How much did this rug cost you?
– INTERLOCUTOR 2: Do you think she is pretty? I bought it at the flea market.
Although the question is not answered directly by interlocutor 2 and the information requested by interlocutor 1 is not provided, there is some kind of connection between question and answer.
Let’s think about a common question like Do you know where the Hotel Palermo is? This question can be answered in two ways :
– Saying no .
– Saying the place where the hotel is located.
But we would find it very strange if someone answered yes to this question and left without providing the required information. In this way, we observe how a response can be correct from a grammatical point of view, but still be inappropriate.
Something similar happens in the following example:
INTERLOCUTOR 1: Could you tell me where there is a police station?
SPEAKER 2 (appropriate response): Go straight ahead and turn right at the first street and at the end you will find the police station.
INTERLOCUTOR 2 (unexpected answer): There is a police station in every city in Spain.
With this, we see how we do not always have to understand the questions literally, but we have to know how to distinguish the intention of the speaker when asking the question, that is, what is said in technical words is called implicature .
Also, when we are faced with a question we must take into account the context in which it occurs. When speaking, we not only decode the message that is transmitted, but also infer the meaning and strength of what the other person said. This occurs thanks to the collaboration agreement that all the speakers have previously established.