The term social network is a web application whose purpose is to connect people. Thus, people who are part of a social network can connect with each other and create bonds. They allow the creation of a profile with limitations on its accessibility that can or cannot be shared with anyone who requests it.
Social networks have shown great development in the last five years, adding more and more users and constantly generating tangential services that make them a source of social as well as economic value.
Modern social networks emerged at the beginning of the millennium
Examples such as MySpace, Linkedin, Facebook , Hi5 and Netlog began to develop . In 2006 twitter appeared and at the same time Facebook became a phenomenon and had multimillion offers for its acquisition. Since then, the phenomenon of social networks has become more and more massive and Google decides to integrate the Google+ challenge ; this platform manages to integrate several services ranging from e-mail, chat, file hosting sites, etc. Social Network
The economic return of a project of this type is usually linked to the sale of advertising
For example, Facebook allows you to develop advertising campaigns targeted by age, geographic area, etc. This feature allows great versatility when promoting products or services.
Currently, social networks present a series of dangers that are important to highlight. First, we can mention the lack of privacy. Thus, a large amount of personal data is loaded into a database of a private company. In this sense, there is currently a scandal linked to the National Security Agency of the United States with the payment of huge amounts of money to various internet companies in exchange for information about users. Among these companies was Facebook, which denied having received money in exchange for personal data. Social Network
In recent years, the use of social media has also had repercussions as it serves as a means of summoning various public manifestations. The movement of the indignant in Spain, the protests in Brazil, the demonstrations in Egypt that ended the government of Hosni Mubarak are categorical signs that the world population has appropriated these tools and has gone further than they dreamed. In fact, it constitutes a great economic, social and political demand that involves elements of mobilization. Social Network