Economics/Business

What is Corporate University Characteristics functions Advantages

Corporate University

Corporate University (CU) or Business University are the names given to the tool or platform for qualifying professionals within a given company .

In other words, the CU is an educational entity focused on training and developing a company’s internal staff, being linked to that organization.

Therefore, this tool is responsible for creating, making available and replicating specific knowledge of the market in which the business is inserted. 

CU is extremely important for growth, training and improvement strategies for the various processes of a company.

Furthermore, the Corporate University presents itself as a complete and continuous corporate education program, which offers training, technical courses, qualifications, lectures, specializations, among other forms of content in a dynamic, fast and efficient manner. The main human language. The objective is to prepare the company for the competitive market .

But to achieve this goal, the corporate university and its functions need to be aligned with the company’s organizational culture .

Characteristics and functions of a corporate university

The CUs can have different characteristics and functions, depending on the company in which they are inserted.

But some basic aspects must be respected and put into practice so that the program is efficient for employees and for the company.

First, it is important to remember that the main function of a Corporate University is to educate and train , on several important matters for the business, in order to reach improvements and adaptations of daily tasks, goals and customer service.

But for this to happen, the contents must be organized in an integrated manner, so that the development of competences does not happen in an isolated and punctual way.

Thus, it is possible to guarantee continuous learning and professional evolution that will culminate in greater productivity and growth for the company.

Therefore, it is the function of a CU to create a cycle of evolution and professional growth applied to the work environment, in other words, directly improving the flow of activity.

However, in addition to technical issues, professional development must include two more aspects: internal relationships and dissemination of the organizational culture.

The Corporate University also qualifies and develops relational aspects of the professional’s daily life, focusing on the development of autonomy, teamwork, motivation and leadership.

This aspect facilitates empowerment in people management, as it contributes to the development of autonomous employees who control their growth within the company, which in the long term promotes the growth of active voices and leaders in the business.

In addition, the CU’s connection with the company must be extremely in tune, as it becomes a strategic tool for disseminating the organizational culture.

This means that, by focusing more on practice than on theory, the company’s DNA is inserted daily into the work of employees, which helps to create more distant links, a sense of belonging and reliability.

Advantages and benefits of implementing a CU

The Corporate University, due to all these educational and training functions, has several advantages for companies that invest in this tool.

Thus, the benefits will appear in the short, medium and long term. Furthermore, your business only tends to gain by investing in knowledge.

Among the advantages, we can highlight the following:

  • professional and business growth with agility and permanence;
  • strengthening the entrepreneurial brand, as it highlights the concern for employees;
  • guarantee of constant development of talents   and their retention;
  • diffusion and absorption of the company’s DNA;
  • integration of employees;
  • strategies for prioritizing the solution of the company’s gaps, which optimize the learning processes;
  • accessibility to innovations and new technologies, as it provides updating and modernization of employees;
  • flexibilization of study hours, which offers autonomy to employees;
  • increasing the company’s competitiveness in relation to the market, as well as its profit and profitability;
  • content replication and monitoring of progress and skills;
  • increased performance and individual and collective motivation;
  • improvements in communication and internal relationships;
  • equal and horizontal training of the team as a whole;
  • aid in more efficient onboarding.

Types of Corporate Universities

Due to the several advantages and possibilities of CUs, currently, there are some basic types of Corporate Universities that meet different business demands. Here, we’ll explain about some of them. Follow up!

virtual CU

Some corporate universities may have virtual courses and training through platforms and software.

This modality brings greater flexibility to employees, less infrastructure costs and greater standardization and integration of courses.

face-to-face CU

The on-site CUs offer courses and training that take place in person, that is, there is a demand for infrastructure and the availability of compatible hours among employees.

Despite these efforts, the on-site courses generate a stronger bond with the company and guarantee a more direct professional qualification .

Usually, they have a little more traditional methodologies and immersion activities.

CU gamified

Some CUs use games for the professional qualification process . Gamification brings real-time performance tracking and generates instant engagement.

From games, trainings can work on issues such as: achievement of objectives, missions, scores, ranking and teamwork.

mixed CU

In most companies the mixed modality is used, which involves Corporate Universities that make use of: virtual platforms, games and on-site courses. 

These CUs are currently the most recommended, as they bring the interaction and bonding of the face-to-face, enhance the modernization and flexibility of the virtual, producing the engagement of games.

Furthermore, they reduce the need for infrastructure and do not limit distance training.

Expanded CU (CUA)

As the name implies, the CUA expands the functions of corporate universities. Furthermore, it further integrates performance management and focuses on high performance and investments to leverage results .

In addition, the expanded corporate universities bring: information repositories with search tools, community and networks, which make it possible to offer these courses to external audiences , such as customers, suppliers and others.

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