It is no longer new to say that technological advances have revolutionized society. The big question is that this also requires a constant search for learning, mainly to adapt to new trends. This is the case with cognitive technology!
Cognitive technology (CT) emerges as an innovation that goes beyond information processing, generating machine learning based on experience. This makes it possible to improve organizational processes and practices through information and knowledge management.
For the People and Management area, technology in HR has significantly supported and impacted recruitment and selection processes, professional development and the formation of successful teams.
In the medium and long term, all of this contributes to increased employee satisfaction and engagement, resulting in business success.
To better understand what cognitive technology is and how it can revolutionize your HR, read on!
What is Cognitive Technology?
Cognitive technology allows large volumes of information to be manipulated to generate new ideas and solutions. But it goes far beyond the collection and treatment of data, as it goes beyond the limits of the mere execution of what is programmed.
Solutions based on cognitive technology are supported by cognitive intelligence, that is, the ability to acquire and process knowledge by machines. That is, computers taught to perform activities through experience and repetition.
Through modern algorithms, cognitive technology is a new intelligent computing system, where computers will learn to perform tasks just like humans.
What are the principles of Cognitive Technology and how does it work?
Cognitive technology can simulate aspects of human thinking, such as reasoning, understanding and learning. In this way, it goes beyond the processing of information, being able to learn from the bases of information. Thus, it develops reasoning similar to that of the human being, supported by efficient algorithms.
This type of technology makes it possible to identify new alternatives for the products and/or services that the company needs, providing great insights.
In addition, its objective is to help people in specific tasks, which demand agility and great data and information processing power. Therefore, it can support different activities, including the recruitment and selection of companies.
Why bet on Cognitive Solutions for HR? Discover 5 advantages!
In today’s job market, most dismissals are the result of a mismatch between the candidate’s behavior and the qualifications of the position, team or organizational culture .
To minimize this challenge, investing in the implementation of technology-based solutions for HR can be an excellent strategy!
The countless data that are generated every second in digital media ( Big Data ) are strategic for companies’ HR. After all, through the collection and analysis of data from different sources, decisions can be made more safely and accurately in selection processes and in people management .
Next, check out 5 advantages of using technology to attract, select and develop people!
1. Screening of candidates
Conducting a good screening of the most qualified candidates for each position is possible. For this, the crossing between the profiles registered in a company’s database and the necessary prerequisites for the vacancy is implemented.
From this analysis, it becomes easier to identify professionals who have a cultural fit with the organization and the necessary qualifications for the role.
2. Mapping of competencies
Through the mapping of competencies and behavioral profile , it is possible to identify a person’s current talent and performance potential.
With the help of technology, the manager can identify the adherence of his employees to commercial, administrative or any other functions. In addition, it is possible to recognize future leaders and even assess the ability of young talents to integrate teams.
3. Execution of development programs
With data collection, the HR team, having access to more information, has better means to plan and implement more effective development projects. With this, it can offer courses and training focused on areas that need to be improved, for example.
In addition, with the use of cognitive technology, it is possible to carry out periodic evaluations and measure results, comparing data and suggesting more targeted career development plans .
4. Increase in talent retention
By hiring predictively, teams will be more likely to have a better cultural fit with each other and with the company itself.
In this way, employees work with more motivation and engagement, as they feel belonging and valued by the organization.
5. Monitoring results
Monitoring the results of organizational strategies is another advantage that cognitive technology provides.
After all, measuring team performance and corporate results is a way of directing efforts and the effectiveness of implemented strategies. In addition to optimizing HR actions, technology offers information and other insights that can help leaders choose more strategic profiles for their team.