Research Writing

Advantages of marketing research/Characteristics/objectives

The market research is a process of collection, analysis and interpretation of data, either to define a target market, consumers, competitors and the industry in general. This is the foundation of any successful business. Advantages of marketing research

Market research has several different purposes, from identifying a new market, to launching a new business. Additionally, it enables companies to make well-informed decisions, eliminate guesswork, and channel resources into ideas and projects that have the most potential.

Characteristics of market research

 Why do market research ? The advantages can be identified from its characteristics. Here is a list of the most important ones:

Data search : It allows finding relevant information for marketing problems: problems in different functional areas, consumer behavior, product, sales, distribution channel, prices, advertising or physical distribution.

It is systematic : It has to be carried out systematically and not casually. The whole process must be planned with a clear objective.

It must be objective : Objectivity means that the research is not conducted to establish an opinion, nor is it intentionally biased towards predetermined results. Advantages of marketing research

It’s a process : It involves several steps to collect, record, and analyze data.

Objectives of market research

Market research can be carried out for different purposes. The main ones are:

  • Estimate the potential market for a new product to be introduced to the market.
  • Know the reactions of consumers to an existing product.
  • Know the general market conditions and trends.
  • Identify the reasons for the failure of a product that is already on the market.
  • Discover the best methods to distribute products to consumers.
  • Know the types of consumers who buy a product and their reasons for buying to know their opinions about the product and get suggestions for improvement.
  • Assess the strength and weakness of competitors.
  • Know the dimensions of marketing problems.
  • Determine the appropriate distribution methods for the product and estimate the market share of a company. Advantages of marketing research
  • Evaluate the probable sales volume of a company.

Advantages of market research

Carrying out market research before starting a business is very important, as it allows you to know the wishes of your customers. This information will make you sell the products you need and give you a better understanding of the market.

Here are the advantages of market research for you :

Minimize the risk portfolio

Starting a company that includes an online business is a very big risk. There are chances of you making profit or loss.

That will depend on the acceptance of the products by consumers. However. That is why one of the advantages of market research is to minimize the risk involved and help establish businesses with the potential for large profits.

Understand customers

Customers within a particular target audience behave differently. Their behaviors affect the growth and profitability of a business. Advantages of marketing research

It is good to know what customers like and what products they reject. When you have that information, you will know the perfect products that can meet your current needs. Lack of customer knowledge will culminate in poor or no sales.

Selling the right product

Consumers are always cautious when buying products. If the product doesn’t add any value to their lives, they won’t buy it.

That shows the need to advertise and sell the right product. Products that are in demand will always attract countless people to buy them. Another advantage of market research is that it reveals the right product to ensure success.

Face the competition

Unless your business is a monopoly, you will find competitors. Competition for market share is very high. When you don’t have the ability to beat, it’s excruciating to make enough sales and stay in business.  Advantages of marketing research

Advantages of market research include the opportunity to get to know your competitors well and understand their strengths and weaknesses. This will give you an idea on how to deal with them.

Measure your reputation and ability

Market research not only provides information about the market and its potential, but also your capabilities. With the results obtained, you can measure your reputation and the ability to make a profit in the market.

Therefore, another advantage of market research is that it allows you to evaluate the strategies you have implemented to manage your business. Help improve your effectiveness in trading.


With market research tools you can examine each factor within the market and easily predict what the market will become in the future.

With this information, you can change the ways you run your business to adapt to future market needs. Advantages of marketing research

Unique strategies

Most people fail in business before they even start. This is because they are not creative enough to come up with unique strategies.

Some duplicate the strategies of their competitors and that makes customers not trust them. Without a market study , you cannot access relevant facts that will allow you to develop unique strategies.

Improve communication

The next advantage of market research is that it allows you to drive effective communication in your business. It is essential and mandatory that customers demand more information about your product.

However, your research will have revealed the need for these potential clients. Therefore, you will have some ideas on how to handle those questions. Advantages of marketing research

Accuracy in advertising

The sole purpose of advertising is to create a need within a market for people to obtain your product.

Another advantage of market research is that by conducting it, you will meet various needs that consumers face and create a very creative and effective advertisement.

Since the ad addresses the needs within that market, you will attract a large audience.

Strengthen your position in the market

It is always good to know the position of your business in the market and monitor its progress. That is the only way to know if you are growing or not.

Market research establishes a benchmark for your business. This prevents you from falling back in terms of sales and profitability and ideas will be generated to strengthen your position.

Strategic planning

Lack of planning thwarts the growth and development of any business. Before planning, you need well-defined objectives that the business must achieve. Advantages of marketing research

After setting the goals, it would be very easy to come up with a suitable plan. The plan guides you to achieve the stated goals. Correct and accurate strategic plans are based on the facts of market research.

Decision quality

The next advantage of market research is that it allows you to make better decisions for your organization.

In business, a poorly calculated decision or choice can be costly. It could lead to a very large loss. By conducting market research, you get more data about the market and the business. This improves the quality of your decisions.

In short, the benefits of market research are endless – having a clear idea of ​​who your customers are from day one will help ensure that you can define your market accurately.

Plus, you can market to these customers effectively while helping to ensure that your cost base is not out of line with likely levels of demand.

The more you know about your customers, the easier it will be to satisfy their needs and address them with the right messaging. Advantages of marketing research

Finally, it will also help you understand the bigger picture, that is, who you do not intend to target and also what are the main substitute and competitive offers.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *


Back to top button