What is climate survey/Key benefits of climate research

In the competitive scenario in which we live, a major concern of companies is to strengthen the organizational culture. Thus, they aim to ensure the satisfaction of their employees in order to grow and stand out in the market. In this context, the function of the organizational climate survey is to map the points for improvement in the internal environment from the perception of its employees, being able to assist HR in decision making. 

With this tool, it is also possible to understand how the company’s day-to-day norms influence the culture. They also influence several variables such as engagement, motivation, interpersonal communication, structure, learning, attitude development and stress at work. 

In this article, you will learn about what organizational climate research is in companies and its objectives. 

What is climate survey?

Climate research is a tool used to measure the organizational climate of a company. Through a questionnaire (physical or virtual), employees give their opinions with questions that can be open and/or closed. In the form of opinions, evaluations, criticisms and suggestions, the team actively participates in the process of diagnosing and improving the organization in which it works.

The objective of this research is to collect and analyze the different types of data that are extremely important within a strategic people management .

In this way, based on the analysis of the result and the suggestions obtained by the research, the company will have more foundation to implement improvement programs in the organization.  

In addition, to be effective, the climate survey must be applied periodically, since the organizational climate is the perception that employees have of the organization. It is something built over time, through efforts and actions taken from the opinion of the individuals that make up the organization. 

From the results, it is possible to make a comparative analysis and notice the changes that took place in the organization from one survey to another, in addition to numerous advantages for the company, as we will see below: 

Key benefits of climate research:


According to a study by the University of California , a happy worker is, on average, 31% more productive, three times more creative, and sells 37% more compared to others.

In addition, the CEO of BioGrupo and specialist in people management, Eduardo Córdova , explains that:

“Over the years, we realized that happiness has little to do with work accidents with sick leave, and unpaid leave for personal matters. In the latter case, the firm may cut the employee’s salary, but with how much the employee feels part of the success of that particular company and how healthy the environment is”. 

In other words, when it comes to motivation in the workplace, we’re not just talking about salaries and bonuses. Employees want a workplace that is connected to their goals and life purposes, a factor that is directly related to productivity at work.


Satisfaction with the work environment, with the direct manager and with the team has an impact on turnover , an issue that is a major problem for many companies. The sense of belonging and listening to employees can reduce turnover.

In this sense, according to a survey by Dieese , the voluntary turnover of companies in general was 20%. While in companies certified as excellent places to work and that care about the climate, turnover is at 7%. 

talent attraction 

A company that genuinely cares about listening to the opinion of those who make the business happen also knows the needs of each area. Therefore, she will know how to better direct the attraction of talents.

In addition, the results of a positive organizational climate can lead your company to reach other levels such as certifications, awards and recognitions. 

Having the Great Place to Work (GPTW) certification is a great differentiator for any company. It directly reflects on the positioning in the market and on the brand as an employer, attracting the eyes of several professionals.

Considering that the Organizational Climate will directly affect productivity, turnover rates and will also help retain talent, it can be seen that employee performance (directly associated with productivity) will improve and, consequently, bring more results to the company. company.

In this way, adjustments to the climate can even lead to improvements in the company’s revenue and profit, so that, if associated with a methodology to accompany the company’s strategy, such as the balanced scorecard (BSC) can drive results even further. bigger.

Other important advantages:

  • Diversity and inclusion projects and initiatives; 
  • Analysis and improvement actions for leadership
  • Reduction of conflicts and problems; 
  • Identification of weaknesses and strengths; 
  • Safe workplace, with appropriate physical conditions; 
  • Alignment of organizational culture.

Finally, a new climate survey should be carried out with the purpose of measuring the results of the implemented actions. 

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