Economics/Business

Training and development for employees with Importance and Objectives

What is training and development of employees

Employees training and development (T&D) is a set of procedures that aim to contribute to the evolution of an employee in the short and long term .

Still, they are actions previously planned to be performed in favor of the individual’s professional growth, considering several aspects, including soft skills.

To clarify, soft skills are skills inherent to a professional that are not necessarily acquired in their academic training.

On the contrary, they are usually aggregated over time, as he goes through organizational experiences or even in his personal life.

However, often, these skills need to be improved to perform certain functions. At this point, T&D is absolutely necessary.

Even if an employee has several soft and hard skills compatible with their position and is competent in their roles, training and development is always an appropriate solution, since things are happening so fast around us.

Today, technologies are advancing fast, updates are constantly being made, and employees are becoming more knowledgeable and demanding.

Therefore, maintaining a T&D practice can be the key to keeping your company always in line with market demands .

Importance of Training and Development to the company’s strategy

More than an HR front or a way to improve the knowledge and skills of employees, training and development must be seen as an essential part of the company’s strategy.

After all, regardless of the plan designed for the business, employees need to be properly prepared to execute it.

In this way, T&D enhances strategic planning , enabling the delivery of more expressive and higher quality results.

In addition, all the technical and behavioral knowledge acquired by the professionals contribute to the increase in the seniority of the teams in general, bringing even more benefits in the medium and long term.

Training and Development Objectives

Below, we list some reasons to bet on the training and development of employees in the company.

1-Increase productivity

Empowered employees perform their functions with less effort and achieve better results . Once having mastery over what needs to be done, it enhances the execution of the work.

This is one of the advantages of training and development: it has a direct impact on productivity, acting as an enhancer.

Therefore, the more skilled the employee is, the better he understands about his job and knows how to carry it out.

In this sense, training and development provide the tools and shortcuts needed to achieve excellence.

2-Reduce rework

When the objective of an action is not achieved or it is not successful, it will be necessary to redo.

In companies, redoing something is one of the main causes of demotivation and unproductivity.

In this sense, rework affects not only the team spirit, but also the perception of the quality of what is delivered.

In addition, of course, to the extra costs for the company. Furthermore, these damages may be irreversible.

In this way, training and development avoids rework , as it allows identifying and solving problematic points that affect the quality and self-esteem of the employee.

In this context, managers can receive specific training to help them better monitor processes, delegate tasks and clearly transmit orders.

Employees, in turn, can be trained to enhance their skills and develop them better.

3-Improve customer and consumer experience

Companies constantly need to improve products and services, both to keep up with the competition and to meet consumer demands.

But for news to be presented, it is necessary to train and develop the teams, as they are the ones who will be directly linked to the products and services, in all stages of the process.

Therefore, empowering employees is essential when the company launches something new. After all, the team needs to be prepared to promote the best customer experience.

4-Enable the team to use new tools

Today, technology is very present in organizations. In this sense, innovative solutions appear daily, so there is no way to remain indifferent.

But ERP, CRM, marketing automation tools, among others, need training to be used.

Thus, in the same way that teams need to be trained in new products and services, employees must also receive training to deal with new technologies .

Training and Development Benefits of employees

T&D initiatives provide a series of benefits, both for employees and for the company as a whole. Below are some of the main ones.

1-Improvement in the organizational climate

A professional who has the opportunity to be improved in his role feels more satisfied in the position he occupies. In this way, he realizes that there is an appreciation of his work and notices that what he does has real importance.

Thus, he deals better with his teammates and is committed to their activities. In addition, it is possible to develop training specifically for this purpose: to increase the team’s level of satisfaction with the organizational climate .

2-Strengthen organizational culture

Organizational culture is one of the most important things within a company. With the help of a well-structured T&D plan, it is possible to shape the culture according to the values ​​and objectives of the business .

This strengthens relationships between employees and helps to improve the clarity and alignment of the internal culture.

Remembering that a strong organizational culture avoids conflicts and increases team engagement.

3-Develop talents

It seems obvious that a training and development program develops employees, but here we want to draw attention to each person’s talent.

Often, a simple training can awaken a skill in an employee that he himself did not know.

As the company offers opportunities for growth and learning, employees begin to discover themselves more , exploring their capabilities and possibilities more deeply, enhancing human capital .

4-Reduction of competency gaps

Every company faces some level of gap between what is expected from the profile and deliverables of a position and what the person in charge has to offer .

Despite being a common and understandable problem, through training and development it is possible to be mitigated and sometimes eliminated.

In this sense, assessment tools, such as the 9 Box , help to identify the professionals who need to be developed and what their main gaps are, so that a more efficient training plan can be developed.

In this way, the identified gap can be reduced , improving the professional’s career and the results he delivers to the business.

5-Employer branding improvement

Being well regarded in the job market is a great challenge. We call employer branding the act of making your company an employer brand, that is, an organization that attracts talent.

Thus, incorporating T&D into your company directly contributes to this task.

Since when you show that your organization cares about developing and training employees, it is seen as a value that goes beyond employee benefits.

Therefore, there is an added advantage of being part of your business, something that differentiates it from other companies.

6-Increased productivity

The training and development of employees is directly related to the company’s growth in general.

Once, when employees are trained, the level of excellence of the activities performed tends to increase significantly.

Furthermore, it is known that satisfied employees produce more, work more willingly and engage with intensity in their work .

This also results in an increase in the team’s productivity , which reflects on the company’s revenue.

7-Decrease in turnover rate

Today, employees are not just looking for companies that pay well, the current generation appreciates being in places where they have the possibility of growth , organizations that offer something more than financial remuneration.

Therefore, when a company provides the means by which they can expand their knowledge and grow as professionals, they will undoubtedly choose to remain in that place, thus decreasing the turnover of employees in their company.

8-Cost reduction

Trained employees perform their functions with a lower rate of errors .

More than that, once they are taught, their skills are more aligned and less prone to waste, big failures, etc.

But there is also the fact that it reduces the need to hire new employees, when the activities required are in accordance with the specifications of the position in question.

9-Improvement of HR indicators

In general, the T&D initiatives positively impact several HR indicators, since the actions are designed to promote the professional development of employees, resulting in the delivery of better results.

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