Qualitative research and Quantitative research

In this article we will provide you the difference between qualitative research and quantitative research Similarities and FAQs.

What does qualitative research mean?

Qualitative research is a social research approach that focuses on understanding and describing the experiences, opinions, attitudes, and motivations of individuals. This form of research relies mainly on unstructured interviews and key informants to obtain in-depth information on the subject. Qualitative research can also be done through documentary analysis or even by observing a particular situation. Recent studies have shown that qualitative research , combined with quantitative techniques, offers more complete results on contemporary social and economic problems.

What does quantitative research mean?

Quantitative research is a methodology that is based on the collection and analysis of numerical data to draw conclusions about the phenomenon studied. This technique focuses mainly on the qualitative aspects of the problem, such as behavior patterns or relationships between different variables; Through descriptive statistics and hypothesis tests, it allows explaining the observed trends with greater precision. In addition, this type of research provides valuable information for making decisions and drawing up public policies based on the knowledge obtained through the analysis of the data collected.

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Similarities Between Qualitative Research and Quantitative Research

Qualitative and quantitative research share a fundamental objective: to obtain in-depth knowledge about the phenomena studied. The difference between the two lies in the type of information that is collected. In qualitative research , the focus is on subjective descriptions and interpretations; while on the other hand, quantitative research works with numerical data to draw inferences from it. Although they have their particularities, both methodologies are useful tools for building theories, validating them, and carrying out critical analyzes on the study of social classes stands out. This topic involves many aspects and can be understood from different angles; therefore, it is the subject under investigation.

Differences between qualitative research and quantitative research

Qualitative research refers to an approach to data collection, analysis, and interpretation that involves observing and describing phenomena from the perspective of the subject. It usually focuses on discovering the meaning of human experiences through the use of semi-structured interviews, focus groups, or personal journals. In contrast, quantitative research, as its name implies, is related to measuring and counting things to obtain numerical and statistically valid information. This is typically done using surveys or controlled experiments to generate predictive results; that is, it seeks to predict what would happen if certain variables changed or had different values. Quantitative research does not provide as much depth as qualitative research when it comes to explaining the reasons behind the responses given by participants.

Frequent questions about qualitative research and quantitative research

What is qualitative research?

Qualitative research is a form of research that focuses on collecting unstructured data and explaining the nature of issues through interpretation. This is achieved through the use of techniques such as open interviews, focus groups, participatory observations and documentary analysis. The main goal here is to generate hidden information to understand the deep roots of the problem.

What is qualitative research and an example?

Qualitative research is a research approach that explores people’s opinions, feelings, and behaviors. This form of research is based on in-depth and interpretive analysis and is generally used to explore issues related to society, culture, and human phenomena. An example might be conducting in-depth interviews on the symbolic meaning of body language as part of a study on society inevitably makes us bond with others. This type of bond is known as interpersonal communication.

Where is qualitative research applied?

Qualitative research is applied in various disciplines, from the study of medicine to the social sciences. It is used to understand the thoughts and feelings of a certain group on a specific topic. It is often used to explore deep motivations, subjective experiences, and cultural perceptions. In general, it offers more detailed insight than quantitative research, as it provides richly contextualized information about individual subjects or groups.

What are the characteristics of qualitative research?

1. Interpretive approach: Qualitative research is based on an interpretive approach to understand social reality, allowing the researcher to make decisions and explain the results from their own perspective.

2. Detailed description: One of the main objectives of qualitative research is to provide detailed and in-depth descriptions of human behavior, as well as its underlying motivations.

3. Flexibility: Flexibility is an important characteristic that allows researchers to quickly adapt to new situations or circumstances during the course of the investigation without the need to restrict themselves to pre-established structures or plans initially designed in advance.

4. Direct participation: Participants are actively involved in the process during data collection and analysis in order to obtain more precise information about the topic in question through techniques such as interviews or focus groups.

5. Empirical texture: This is an attempt to capture the empirical texture (lived experience) related to the unknown aspects of human behavior; including significant unobservable individualized feelings, emotions and intentions within the social context generally examined by other more conventionally used methodological types.

It is an attempt to capture the empirical texture (lived experience) related to the unknown aspects of human behavior; including significant unobservable individualized feelings, emotions and intentions within the social context generally examined by other more conventionally used methodological types It is an attempt to capture the empirical texture (lived experience) related to the unknown aspects of human behavior; including significant unobservable individualized feelings, emotions and intentions within the social context generally examined by other more conventionally used methodological types

What is a quantitative research?

Quantitative research is a data collection method that focuses on the collection and statistical analysis of numerical information. This means that data is measured using numbers to draw conclusions based on figures and statistics. This allows researchers to discover patterns, identify trends, and even predict future outcomes with greater precision than other techniques.

What is quantitative research examples?

Quantitative research is a method of data collection and analysis that focuses on the use of numerical statistics to describe, predict, and explain results. This form of research is often used to test hypotheses or check relationships between variables. Some common examples are surveys, experimental tests, statistical techniques (such as linear regressions), and multivariate analysis (such as cross tables).

What is the goal of quantitative research?

The objective of quantitative research is to collect, analyze and present numerical data to obtain information on existing patterns or trends in a given phenomenon. This form of research is also used to predict future outcomes and better understand relationships between variables.

How is quantitative research done?

Quantitative research is based on objective and measurable data, such as surveys, market studies or other types of numerical analysis. This form of research seeks to collect as much information as possible relevant to the topic at hand using statistical techniques. The basic steps that must be followed are the following: 1) Define a clear objective for the investigation; 2) Design a plan or framework for collecting data (for example, choosing which questions to include in a questionnaire); 3) Collect relevant data; 4) Analyze the results obtained using appropriate statistical tools; and finally, 5) Interpret and present the conclusions derived from the analysis carried out.