What is Corporate Social Responsibility?

Also known as corporate social responsibility (CSR) and corporate social responsibility (CSR), corporate social responsibility involves all measures and practices adopted by an organization to reduce the impact of its activities on society and the environment . This goes beyond economic issues and goes through different social issues. Here we will provide you Corporate social responsibility examples.

These measures reflect the company’s commitment to social well-being and sustainability, for example. In this process, activities, measures and decisions are planned that can benefit people and the environment in which the company operates.

More than ever, society expects responsible and conscientious behavior from organizations, and the way to meet these expectations is precisely with a plan of measures for corporate social responsibility.

See below for more details and learn how to implement these practices in your company.

Why adopt corporate social responsibility practices?

Companies’ social responsibility practices are often directly linked to their values ​​and organizational culture . This means that all attitudes of an organization end up directly influencing its image, both positively and negatively.

Therefore, investing in a responsible attitude towards society and the environment is increasingly important. See some benefits of social responsibility in companies:

• Avoid legal problems
• Generates value for the business
•  It contributes to the company’s good reputation as a company that contributes to social well-being.
• Help with Employer branding
• Increased employee connection and motivation with the company
• Increased competitive advantage
• Building partnerships and social benefits

How to apply corporate social responsibility?

It is not enough to know what corporate social responsibility means. It is necessary to put all this into practice. But how to do this? How do you know if your company follows responsible practices and where can you improve? And which actions would be more efficient?

Any company can implement a social responsibility standard and adapt it according to its size and sector. But to adopt the best corporate social responsibility practices, it is first necessary to plan.

How to implement CSR? See 3 practical examples

As we said at the beginning, the choice of how a company will deal with the causes it decides to embrace is up to the company and takes into account a number of factors. This can be seen through some good examples of Corporate Social Responsibility initiatives . Look!

1. Walt Disney

The entertainment company has CSR focused on two main areas: environmental and philanthropy . Both with a clear mission and vision, not to mention the goals achieved every two years.

Environment

Disney Conservation Fund, Disney’s division for the environment, reported that it has donated around $86 million to restore nature around the world.

One of the examples of supported projects is the TREE Foundation which, with the help of Disney, has already trained 85,000 fishermen and community residents to adopt more sustainable fishing practices and also practices for the conservation of the life of sea turtles.

Apart from that, it has already reduced the emission of greenhouse gases by 44%, reduced waste in its parks by 54% and reduced water consumption. All were successfully achieved goals.

Philanthropy

The company, since 1995, has been working with philanthropic projects and created some very special ones, such as VoluntEARS, encouraging its employees to volunteer, in addition to the Girls Who Code projects — aimed at girls who want to understand programming — and FIRST (For Inspiration and Recognition of Science and Technology) — which provides financial and intellectual support for robotics projects.

Another project is the Team of Heroes, which helps children and their families who need to spend a lot of time in hospital due to serious illnesses.

2. Pedigree

Pedigree has a very specific and recognized cause in the market: animal adoption. The Adotar É Tudo de Bom project is a complete program that involves donating tons of feed for dogs and cats without owners, the Adocão app, fairs and events with animals available and tips on care on the website.

The results in the animal cause are very positive: more than 76 thousand adopted dogs and almost 15 million meals donated.

3. Ambev

The company has two aspects of Corporate Social Responsibility.

Sustainability

The foundation of Ambev’s sustainability is based on four pillars , which contain conscious consumption, development, reduction of water consumption and zero waste. The division’s slogan is “Together for a better world”.

1-education

Through the Lemman Foundation, Ambev supports education projects, fostering entrepreneurship and leadership. One of the supported projects is Fundação Estudar :

The volunteer , through incentive programs to employees, can bring comfort to those who need or education aimed at the future. Waste reduction practices, recycling or replacement of less polluting raw materials are also initiatives that some companies are already successfully adopting.

All these initiatives help to promote human, social, environmental and cultural development, as well as change the corporate image , remembering that it is necessary to experience these causes in the company so that they can make sense to consumers.

12 Examples of social responsibility practices and activities in companies:

After evaluating the company’s internal and external situation, it is necessary to develop and implement effective actions so that social responsibility is part of the company’s culture. Even though it is something very particular, we have here some examples of good corporate social responsibility practices:

1. Develop a Code of Conduct
2. Check whether the company is in compliance with the law
3. Stimulate the local economy. One of the ways to do this is by hiring people who live nearby
4. Develop an organizational culture that considers the well-being and development of employees
5. Create communication channels between the company and the community
6. Participate and sponsor and winds and social projects
7. Encourage feedback and periodic performance reviews to see how employees are happy
8. Create campaigns that encourage habits aligned with sustainability. For example: Conserve water at the office, conscientiously dispose of garbage, bring your own mug from home, etc.
9. Review production and distribution processes
10. Use renewable energy sources
11. Partnership with small producers and local suppliers
12. Create a training and training program for the community