The importance of media has increased in postmodernity, where interconnectivity and interaction are permanent. Some of the reasons for its value and interest are its ability to create social movements, transmit information, promote organizations, define culture, among others. In this article we will impart you the information that why media is important in society.
Today, the media is always around us and actively accompanies us in all our communication processes. Within the variety of existing media, there are both traditional and new social media.
Among the traditional ones are the telephone, newspaper, magazines, radio, cinema or television. The new social media encompass the different applications and technologies developed from the smartphone, social networks, electronic newspapers, etc.
After this evolution, society is constantly interacting with social media for its own satisfaction, either for the gratification generated by keeping in touch with friends and family or by sharing experiences with the world through images and videos. .
Another reward would be finding the information easily and quickly using applications like the Internet. The media plays a vitally important informational role as it can keep everyone updated about the various events taking place in the world.
Today, you can take a look at the latest news with just one click, consume entertainment content or simply turn on the radio, television or comment on social networks some news that you see in the newspaper every morning. All these factors contribute to the importance of the media.
10 reasons why the media is important
1- Interpret the past
The history of the media is closely linked to the integral development that civilizations have. Therefore, the media collect records to interpret or highlight what happened during the evolution of societies.
Each medium has its technological advancement, where the information explains and serves as a testament to the progress of the world over time.
In this way, history helped in the decisive process of globalization, which allowed any individual access to historical information to understand the power of facts.
2- Define our place
The influence of the media delimits the content, this causes the mechanisms to reinforce the attitudes of a person’s roots in the place where they are. Media coverage can build your profile in the community, which means you can attract more members, tipsters, influencers, and more.
They help us understand the immediacy of facts, observe and analyze world scenarios, which make our prevalence between what is current and what happened, so that it can have even more weight among those who share, read or search the news in context. .
This means you can put yourself individually out in public and critically drill down to what is happening or is about to happen.
3- They are important for understanding culture and entertainment
Societies are constantly interacting with social media for their own satisfaction, since the service in the media consists of informing, recording and sharing experiences for consumers.
It is also important to emphasize that civilizations have a broad cultural content that deserves to be recorded for their conservation.
That’s why links are linked to expectations of what the viewer wants to see, spread or express, in order to maintain real contact with the world and its culture in general. Taking advantage of technological tools is an advantage for recording and disseminating the same civilizations.
The media are tools for disseminating cultural content about behavioral norms, geography, family behavior, art, language, business, politics and entertainment products, such as films, documentaries, series, soap operas, stories or soap operas that serve to illustrate different Realities of a society.
4- Help us develop critical thinking skills
Judgment is a fundamental part of our personality when deciding even which television program we want to watch. We often realize too late that we don’t have a defined criterion, but it’s always important to sharpen your senses to forge your own.
The media has a tendency to set standards or make you doubt the demand for issues that can help you throughout your life.
Young people tend to have a fixed posture and little moldable for a topic of scope, but it is always important to form the paradigm of knowledge and open to understanding new trends when talking about thinking.
5- They allow us to build realities
The media bases its programming based on what the viewer wants to see or what the channel wants to teach, even programs are created based on the classification of some broadcasts to please an industry that consumes this content.
Therefore, just as people base their understanding of reality on the media image they entertain and learn, they also take the opportunity to interact with the media.
This conversation can manifest itself in many ways and have different effects that affect the media. For example, a rating might cause a television show to be canceled or extended.
This two-way communication can also occur through technological extensions, such as a cell phone, text message or social network.
In this way, it is no longer a one-way communication, like a “hyoderma needle”, but a democratic and personalized construction.
6- Stimulate our conscience
The media promotes our awareness, being a wide source of information and knowledge. They provide us with real-time data, concrete data on relevant situations, breaking news, events and advances of humanity.
This information, through its programming, will be analyzed by communication professionals to discuss and establish opinion matrices in the face of the facts.
Knowledge is power. Ethically responsible media are dedicated to digesting a large amount of content, filtering it and establishing an agenda of topics of interest to their audience. This information, when received by the public, arouses interest, forges attitudes, demands awareness and even directs possible actions.
7- Raise your voice against social ills
The media plays a constructive role for society by exposing the social problems that concern us as a society.
When the media is present and publicizes the information, the public takes the necessary steps to solve the problems. The media also help to reach the voice of the masses to the competent authorities.
8- Provide knowledge and convey information
The media keeps us informed about the various events that are happening around the world. With the help of media, immense knowledge on various topics is gained due to its enormous diversity.
One of the most important powers of the media is to be able to shape opinions. For a group or organization, this offers great opportunities to reach more people who think positively about what you might hear or see.
However, positive opinions generated from media coverage can be reversed by negative opinions generated by public opinion.
9- Educate society
Society is influenced by the media in many ways. It is the mass media that move the masses and it is they that help to obtain information about many concerns, form opinions and make decisions about various positions.
The media is what keeps people updated and informed about what is going on around them.
One of the most important functions of the media is to educate society. We can explore and analyze various comments, compare prices of various articles, read news about politics, fashion, war, weather, health and much more with the help of the media.
10- Promote and promote organizations and companies
If you own an organization or business, the media is important to know and increase your messages, especially in your marketing and public relations plans.
Earlier we talked about the importance of the media in terms of disseminating information or as an educational tool, but it is also powerful in terms of generating content, positive or negative opinions that, in the end, we can have before an issue, campaign or organization.
The media can have a multiplier effect on the good work that social groups are doing. If people know what they’ve accomplished and what they’re doing, it’s easier to motivate them to support those groups.
The more support is received from the media, the more likely our messages will have a greater impact that results in real conversions, able to enhance companies’ purposes through real plans through communication dialogue.