Product adjustment and its process of adjusting in market and How to achieve

What is the product adjustment in the market?

The process of adjusting the product to market describes a scenario in which a company’s target customers buy, use, and tell others about the product enough to sustain the growth and profitability of that product.

It is said that the biggest problem for a company is thinking that it has the product-market adjustment when the reality is that they do not. So, before developing a product, you have to first confirm that there are enough people willing to pay, this before focusing on other important strategic objectives, such as growth or the sale of products to existing users.

Who is responsible for adjusting the product on the market?

We generally associate the concept with marketing and product management. In reality, achieving this is a responsibility shared by the entire company. Sales, business development, support, finance, and all other departments help the company achieve this.

In short, the product-market adjustment means finding a good market with a product capable of satisfying that market.

The process of adjusting the product to market is essential to the success of your business. You need to know what the demand for your product is and how it satisfies what you offer, that is, how to fill that gap or need.

Read on and learn how to offer a compelling solution to consumers and fix their problem. Remember that even if you have the best product or service, it is important that there is a space for it in the market to achieve your goals.

What is the process of adjusting the product to the market?

There is no single set of parameters that can tell a company when it has achieved a adjustment between product and market, but here are some signs that you are going in the right direction with your offering:

  • When surveying potential customers or allowing them to test your product, do any segments indicate that your product needs changes?
  • Are some users who have rejected similar products on the market willing to try yours?
  • When conducting user testing, do users demonstrate that they understand the differentiators of your product or your unique value proposition?
  • How do your underlying metrics (like user retention rates) compare to your competitors?

Whichever method you use to measure success, you will want to include a mix of qualitative and quantitative metrics as well. For example:



  • Word of mouth recommendations.

How to achieve the adjustment of a product in the market?

Every company is different, so there is no single way to adjust the product to market, but these steps can help your team get started with this process:

  1. Determine who your target customer is
  2. Identify customer needs that have not been met
  3. Define your value proposition
  4. Specify the feature set of your minimum viable product
  5. Develop your minimum viable product
  6. Test your minimum viable product with customers

With this in mind, based on those tests and user surveys , use metrics like those suggested above to determine if you are heading in the right direction.

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