The message is a fundamental element of communication and conveyed through some medium.
The analysis of a communication is complex, since there is the participation of several elements: the sender, the receiver, the channel, the code , the context and the message. Each of these elements has its peculiarities, functions and variables. However, the overall process is synthesized and summarized in something very specific: the message. In other words, the content of the communication, which can take different forms (oral, written, through images, etc.). The context, intent or support used are also variable. On the other hand, the message is something concrete and possible to describe in a few words.
The message is an idea that makes itself known through some support. If I want to sell a motorcycle, I can express it in many ways: in an ad in the press, commenting with friends or posting on social media, facebook or twitter. The systems are numerous, but the message doesn’t change: I want to sell a motorcycle. Clearly, it will be sold more easily when employed in one medium or another, but the success or failure of the sale does not change the meaning of the message.
The purpose of a message is to give you the opportunity to get to know something. The form and the background are determining factors, by the words used, by the approach depending on the intention of the issuer. In this sense, adapting the type of message to the context is probably the key to achieving the communication objective. Returning to the example of selling the motorcycle, the person who wants to sell the motorcycle will have better results as soon as they choose the most suitable means of communication to convey the message.
The role of communication is critical to understanding the world we live in. Experts are aware of the power of words for a message to be effective. There is no magic formula that guarantees success, although some guidelines are recommended. On the one hand, it is recommended that the message has a certain emotional component so that it is captured more favorably in this way. A good example of a message with these characteristics is the illustrious phrase “Yes, we can” used by Barack Obama in his first campaign for the presidency of the United States. In addition to this phrase, other people were also remembered and especially helpful, for example, President Churchill who asked the British for an extra effort in World War II with the expression of three words: blood, sweat and tears.
